Entrepreneurs.

Innovators.

Changemakers.

Discover Our Work

We envision an increasingly healthy world energized by sustainability changemakers who simultaneously and collaboratively change the world and dynamically imagine, design, build and live ways of life they love.

The purpose of the Entrepreneurship-Innovation-Changemaker’s Story Projects (a.k.a. The ESP) is to inspire and support the journeys of Sustainability Entrepreneurs, Innovators and Changemakers through the power of Storytelling.

Specifically, our storytelling mission is to inspire more sustainable entrepreneurship, innovation and changemaking to change the world for the better.

We are a community of curious explorers who seek out, catch, weave and release lesser-known human-centered stories of sustainability entrepreneurs, innovators, and changemakers as they individually, collaboratively and dynamically impact themselves and the world around them.

Join us as we gather and share stories of sustainability entrepreneurs, innovators, and changemakers - from Western Washington University to the world and back.

Dr. Arthur Sherwood
Social Scientist, Explorer, Storyteller
WWU Sustainability Fellow & Community Engagement Fellow
Cole Professor of Entrepreneurship & Founding Director of WWU’s Entrepreneurship & Innovation Programs


There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”  

JRR Tolkien, The Hobbit


  • At the heart of our mission lies a boundless curiosity for the myriad journeys of entrepreneurs, changemakers, and innovators across the globe. We dive deep into the essence of their experiences, navigating through successes and failures, to bring to light the untold narratives that inspire and educate.

  • From the bustling streets of major cities to the quiet corners of hidden villages, we seek out tales of creativity, resilience, and transformation. Each story contributes a unique perspective to the global tapestry of innovation, offering insights and lessons that are universally relevant.

  • Our world is full of surprises, presenting stories from corners we never planned to explore. These unforeseen narratives often carry profound lessons, reshaping our understanding of what it means to innovate and lead change. We embrace these serendipitous encounters, allowing them to enrich our collection and challenge our preconceptions.

  • Navigating the vast landscape of human endeavor, we let our fascination and intuition be our north star. It's these intrinsic guides that lead us to the most compelling stories, those that resonate on a deeper level and have the power to move hearts and minds.

  • We understand the importance of a flexible structure to help us navigate this unpredictable world. This framework is designed not as a constraint but as a support system that allows us to navigate our exploration efficiently. It ensures that we can adapt to the unpredictable nature of our quest, while still delivering stories that are thorough, engaging, and impactful. Our process is a delicate balance between freedom and form, allowing creativity and discovery to flourish within a coherent and accessible format.

Guiding Principles

Join the Community!

We are actively seeking stories

Contact Dr. Arthur Sherwood to get more information on this project by filling out the short form below.